Lauer Johnson Research conducts research to help companies and organizations develop customer profiles, evaluate customer satisfaction, test reaction to products and services, and measure demand. The research is used to shape marketing and advertising strategies.

Lauer Johnson Research has broad experience in developing and testing advertising themes and messages. The company uses a variety of survey research techniques to evaluate advertising effectiveness -- methods which measure reach, penetration, and retention of advertising messages. In addition, LJR has developed focus group techniques which allow rapid pre-testing of a large number of media concepts prior to production of television, radio or print advertising.

Lauer Johnson Research studies the public image of organizations to determine knowledge levels and attitudinal differences of key audiences and constituencies. These research efforts have been incorporated into long range plans to position organizations strategically.