Lauer Johnson Research specializes in the design and analysis of comprehensive research programs for candidate, caucus and initiative campaigns. Our research integrates polling, focus groups, demographic research and electoral targeting.

We approach each race as unique. All research is custom designed to reflect each campaign's characteristics -- testing a full range of campaign themes and messages. By analyzing opposition research, voter targeting, press coverage, Internet information, and previous campaign communications, we become aggressively involved in all aspects of the campaign. Through our ongoing relationships with most major Democratic media, direct mail, targeting and opposition research consultants, our firm is able to quickly integrate with your campaign team. With Lauer Johnson Research, you are guaranteed full access and participation of the firm’s principals without additional consultation fees.

"From the perspective of this media consultant, Jim Lauer and Jennifer Johnson of Lauer Johnson Research are two of the best pollsters in the country. Their numbers and analysis are consistently right on the money.
I would wholeheartedly recommend them to anyone who wants to win."

   -Dan Kully, Partner, Laguens, Kully, Klose Partners

Click below to download a sample of a political questionnaire, crosstabs, written analysis and graphical presentation of poll results.

Questionnaire | Crosstabs | Report | Graphics